Taw qhia
Cov khaub ncaws ua lag luam nthuav tawm yog lub platform tseem ceeb rau kev lag luam zam, muab lub sijhawm tshwj xeeb rau cov neeg tsim qauv, cov chaw tsim khoom, cov khw muag khoom, thiab lwm tus kws tshaj lij kev lag luam los nthuav tawm lawv cov khoom, sib txuas nrog cov neeg siv khoom, thiab nyob twj ywm nrog cov qauv tshiab thiab kev tsim kho tshiab. . Cov xwm txheej no nyiam ntau txhiab tus neeg tuaj saib thoob plaws ntiaj teb thiab muab cov ntaub ntawv muaj txiaj ntsig thiab Cov xwm txheej no muab lub platform rau cov tuam txhab tsim cov khoom tshiab, nrhiav cov qauv tshiab, thiab tsim kev sib koom tes uas tuaj yeem ua rau muaj kev muag khoom thiab kev loj hlob ntxiv. Hauv phau ntawv qhia kawg no, peb yuav tshawb xyuas txhua yam koj xav paub txog kev lag luam khaub ncaws, npog txhua yam ntawm kev npaj thiab kev cia siab rau kev sib txuas lus thiab cov tswv yim ua tiav.
1. Cov txiaj ntsig ntawm kev mus koom Kev Lag Luam Khaub Ncaws:
a. Kev nthuav tawm cov qauv tshiab thiab cov qauv tsim: Mus koom kev lag luam nthuav qhia tso cai rau koj kom nyob twj ywm tshiab ntawm cov qauv zam tshiab thiab tau txais kev tshoov siab rau koj tus kheej collections.
b. Kev sib tham hauv xov tooj: Kev ua lag luam nthuav tawm yog qhov chaw zoo heev los ntsib thiab txuas nrog cov kws tshaj lij kev lag luam, cov neeg muag khoom, thiab cov neeg muaj peev xwm.
c. Kev loj hlob ntawm kev lag luam: Ntau qhov kev lag luam khaub ncaws nthuav tawm nyiam cov neeg yuav khoom thoob ntiaj teb, muab lub sijhawm zoo los nthuav koj txoj kev lag luam thoob ntiaj teb.
d. Kev kawm thiab kev txhim kho kev ua haujlwm: Kev sib tham thiab kev cob qhia uas muaj nyob rau hauv kev ua lag luam tuaj yeem pab koj txhim kho koj cov kev txawj ntse thiab paub txog kev lag luam tiam sis thiab kev coj ua zoo tshaj plaws.
e. Ntau hom kev pom pom: Los ntawm kev nthuav tawm lossis kev txhawb nqa kev lag luam, koj tuaj yeem ua rau koj lub hom phiaj pom thiab lub koob npe nrov hauv kev lag luam zam.
2.Yuav ua li cas npaj rau kev lag luam khaub ncaws?
b. Npaj rau qhov xwm txheej:
Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj cov kev paub dhau los ntawm kev lag luam khaub ncaws, nws yog ib qho tseem ceeb uas yuav tau npaj ua ntej. Nov yog qee cov lus qhia los pab koj npaj tau:
a) Teem lub hom phiaj meej: Txiav txim siab seb koj vam tias yuav ua tiav los ntawm kev koom nrog kev lag luam, xws li ntsib cov neeg muaj peev xwm, nrhiav cov neeg xa khoom tshiab, lossis kawm txog cov kev lag luam tshiab.
b) Tsim ib lub sijhawm: Npaj koj lub sijhawm ntawm kev ua lag luam, suav nrog cov neeg tuaj koom uas koj xav mus ntsib, cov kev nthuav qhia thiab cov rooj sib tham uas koj xav mus koom, thiab txhua yam kev sib tham uas koj xav koom nrog.
c) Tsim cov ntaub ntawv tshaj tawm: Tsim cov ntawv pom qhov muag, daim npav lag luam, thiab lwm yam khoom siv tshaj tawm uas nthuav qhia koj lub hom phiaj thiab cov khoom lag luam. Nco ntsoov suav nrog koj cov ntaub ntawv tiv tauj kom cov neeg muaj peev xwm thiab cov neeg koom tes tau yooj yim sib cuag nrog koj.
d) Ntim kom tsim nyog: Nqa ntau daim npav lag luam, cov ntaub ntawv tshaj tawm, thiab lwm yam khoom koj xav tau thaum lub sijhawm ua haujlwm. Hnav kev tshaj lij thiab xis nyob, raws li koj yuav nyob ntawm koj ko taw rau feem ntau ntawm hnub.
e) Cov neeg tuaj koom tshawb fawb: Ua ntej kev lag luam tawm, tshawb fawb cov neeg tuaj koom thiab ua cov npe ntawm cov neeg koj xav mus xyuas. Qhov no yuav pab koj siv sijhawm ntau tshaj plaws ntawm qhov kev tshwm sim thiab xyuas kom koj tsis txhob plam lub sijhawm tseem ceeb.
c. Maximizing koj qhov kev paub:
Thaum koj tuaj txog ntawm kev lag luam khaub ncaws, nws yog lub sijhawm los pib ua kom koj qhov kev paub dhau los. Nov yog qee cov lus qhia los pab koj ua kom koj lub sijhawm zoo tshaj plaws:
a) Sib tham nrog lwm tus neeg tuaj koom: Tsis txhob ntshai qhia koj tus kheej rau lwm tus neeg tuaj koom thiab tawm tsam kev sib tham txog koj qhov kev nyiam sib koom hauv kev lag luam khaub ncaws. Koj yeej tsis paub tias koj yuav ntsib leej twg thiab cov cib fim twg yuav tshwm sim los ntawm cov kev sib txuas no.
b) Mus koom kev nthuav qhia thiab kev sib tham: Ntau yam kev lag luam khaub ncaws nthuav qhia muaj kev kawm thiab kev nthuav qhia txog ntau yam uas muaj feem xyuam nrog kev lag luam. Mus koom cov xwm txheej no tuaj yeem pab koj nyob twj ywm nrog cov ncauj lus tshiab thiab kev tsim kho tshiab thiab kawm los ntawm cov kws tshaj lij kev lag luam.
c) Mus ntsib cov neeg tuaj koom: Nco ntsoov mus ntsib txhua tus neeg tuaj koom hauv koj daim ntawv teev npe thiab siv sijhawm los kawm txog lawv cov khoom thiab cov kev pabcuam. Nco ntsoov nug cov lus nug thiab koom nrog kev sib tham muaj txiaj ntsig nrog lawv cov neeg sawv cev.
d) Koom nrog cov koom txoos sib tham: Ntau qhov kev lag luam khaub ncaws kuj tseem muaj kev sib tham sib tham, xws li tog cocktail lossis noj su, uas cov neeg tuaj koom tuaj yeem sib txuas nrog ib leeg hauv qhov chaw so. Nco ntsoov mus koom cov xwm txheej no
3.Dab tsi yuav cia siab rau ntawm Kev Lag Luam Khaub Ncaws?
a. Cov neeg coob coob: Cov yeeb yam lag luam zoo li tsis khoom thiab muaj neeg coob coob, yog li npaj rau qhov chaw ceev ceev.
b. Sijhawm ntev: Npaj ua haujlwm ntev, raws li kev lag luam qhia feem ntau pib txij thaum sawv ntxov mus txog yav tsaus ntuj.
c. Khoom nthuav qhia: Cia siab tias yuav pom ntau yam khaub ncaws thiab khoom siv los ntawm ntau lub npe thiab cov neeg tsim qauv.
d. Kev sib tham sib tham: Kev lag luam qhia tau hais tias feem ntau muaj kev sib tham sib tham, xws li cov tog cocktail thiab cov rooj sib tham noj tshais, uas koj tuaj yeem koom nrog cov phooj ywg hauv kev lag luam.
e. Kev Kawm Txuj Ci: Saib rau cov rooj sib tham, kev cob qhia, thiab cov lus hais tseem ceeb ntawm cov ncauj lus tseem ceeb hauv kev lag luam.
4.Yuav ua li cas Network ntawm Kev Lag Luam Khaub Ncaws?
a. Mus koom cov koom txoos hauv kev sib tham: Koom nrog kev koom tes hauv kev sib koom tes kom ntsib cov kws tshaj lij kev lag luam hauv qhov chaw so.
b. Hloov daim npav lag luam: Ib txwm nqa ntau daim npav lag luam thiab pauv lawv nrog cov neeg koj ntsib.
c. Koom nrog kev sib tham: Ua kom yooj yim thiab tawm tsam kev sib tham nrog cov neeg tuaj saib lub rooj muag khoom thiab cov neeg tuaj koom.
d. Mloog thiab kawm: Ua tib zoo mloog lwm tus xav tau thiab nyiam, thiab kawm txog lawv cov lag luam.
e. Ua raws li: Tom qab kev ua lag luam qhia, ua raws li cov neeg koj tau ua los txhawb kev sib raug zoo thiab tshawb nrhiav cov hauv kev muaj peev xwm.
5. Cov lus qhia rau kev vam meej ntawm Kev Lag Luam Khaub Ncaws:
a. Hnav khaub ncaws zoo thiab muaj kev tshaj lij: Ua kom koj saib ntse thiab xis nyob thoob plaws hauv kev ua yeeb yam.
b. Teem lub hom phiaj tiag tiag: Tsim kom muaj lub hom phiaj ua tiav los ntsuas qhov ua tiav ntawm koj qhov kev koom tes hauv kev ua lag luam.
c. Tso koj cov khoom kom zoo: Siv qhov muag pom kev txaus siab thiab kev teeb tsa los nthuav qhia koj cov khoom sau.
d. Koom nrog cov neeg tuaj saib lub rooj muag khoom: Ua tib zoo mloog thiab koom nrog cov neeg tuaj xyuas koj lub rooj muag khoom.
e. Nco ntsoov: Mus koom cov kev kawm kom paub txog kev lag luam tiam sis thiab kev coj ua zoo tshaj.
6.Nrov khaub ncaws ua lag luam nthuav tawm thoob ntiaj teb:
a. Cov xwm txheej hauv lub limtiam: New York, London, Milan, thiab Paris tuav lub limtiam zam uas nyiam ntau yam kev lag luam khaub ncaws.
b. MAGIC: MAGIC yog ib qho kev lag luam loj tshaj plaws txhua xyoo rau kev lag luam zam, tuav hauv Las Vegas, Nevada.
c. Premiere Vision: Premiere Vision yog lub ntiaj teb kev lag luam textile thiab zam kev ua yeeb yam muaj nyob hauv Paris, Fabkis.
d. Munich Npuag Pib: Munich Fabric Pib yog qhov kev lag luam tseem ceeb uas tsom rau cov ntaub thiab textile innovation, tuav hauv Munich, lub teb chaws Yelemees.
e. Tuam Tshoj International Ntshuam Exhibition (CIIE): CIIE yog ib qho kev lag luam loj tshaj plaws nyob rau hauv Shanghai, Tuam Tshoj, attracting thoob ntiaj teb exhibitors thiab buyers.
7.Yuav ua li cas nthuav tawm ntawm Kev Lag Luam Khaub Ncaws?
a. Xaiv qhov kev ua yeeb yam zoo: Xaiv cov khoom lag luam uas sib haum nrog koj lub hom phiaj kev lag luam thiab cov khoom muag. Nrog ntau yam kev lag luam khaub ncaws uas tshwm sim txhua xyoo, nws tuaj yeem nyuaj rau kev txiav txim siab seb qhov twg yog qhov zoo rau koj. Nov yog qee yam yuav tsum xav txog thaum xaiv ib qho yeeb yam:
a) Kev tsom mus rau kev lag luam: Xyuas kom tseeb tias cov khoom lag luam tsom mus rau thaj chaw tshwj xeeb ntawm kev lag luam khaub ncaws uas nyiam koj, txawm tias nws yog poj niam hnav, txiv neej hnav, menyuam hnav, accessories, lossis lwm yam.
b) Lub hom phiaj cov neeg tuaj saib: Xav txog leej twg cov yeeb yam yog lub hom phiaj thiab seb nws puas haum rau koj lub hom phiaj kev lag luam. Piv txwv li, yog tias koj yog tus tsim qauv high-end, koj yuav xav mus koom kev ua lag luam uas nyiam cov khw muag khoom kim heev thiab cov tswv boutique.
c) Geographic qhov chaw: Nyob ntawm koj lub hom phiaj kev lag luam, tej zaum koj yuav xav mus koom kev ua lag luam hauv koj cheeb tsam lossis ib qho hauv ib lub chaw loj xws li New York, London, lossis Paris.
d) Hnub thiab sijhawm: Xaiv qhov kev ua lag luam uas haum rau koj lub sijhawm thiab tso cai rau koj kom muaj sijhawm txaus los koom nrog txhua yam haujlwm thiab cov xwm txheej.
e) Loj thiab lub koob npe nrov: Xav txog qhov loj ntawm kev lag luam qhia thiab nws lub koob npe nrov hauv kev lag luam. Ib qho yeeb yam tsim tau zoo nrog lub koob npe nrov zoo yuav nyiam cov neeg tuaj koom thiab cov neeg tuaj koom ntau dua.
b. Phau ntawv lub rooj muag zaub: Thaum koj tau xaiv ib qho kev lag luam, book koj lub rooj muag zaub kom ntxov li sai tau. Kev ua lag luam tuaj yeem ua tiav sai, tshwj xeeb tshaj yog cov neeg nyiam, yog li nws tseem ceeb heev kom ruaj ntseg koj qhov chaw. Teem koj lub rooj muag zaub hauv ib txoj hauv kev uas yog qhov pom kev txaus siab thiab yooj yim rau cov neeg tuaj saib.
c. Txhawb nqa cov khoom lag luam nthuav tawm. Txhawb kev lag luam nthuav tawm ntawm koj lub vev xaib, social media channels, email xov xwm, thiab lwm yam kev lag luam. Txhawb kom koj cov neeg siv khoom, cov neeg koom tes, thiab kev lag luam tiv tauj tuaj xyuas koj lub rooj muag khoom. Npaj muag. Xyuas kom koj muaj cov khoom muag txaus ntawm tes kom tau raws li qhov xav tau.
d. Qhia koj pab neeg muag khoom kom paub txog koj cov khoom thiab tuaj yeem teb cov lus nug los ntawm cov neeg siv khoom. Ua raws li cov neeg tuaj saib tom qab kev lag luam qhia kom tig mus rau hauv kev muag khoom.
e. Ntsuas cov txiaj ntsig. Taug qab tus naj npawb ntawm cov thawj coj, kev muag khoom, thiab lwm yam kev ntsuas tsim los ntawm kev ua lag luam pom zoo. Siv cov ntaub ntawv no los ntsuas qhov ua tiav ntawm qhov kev tshwm sim thiab txhim kho kev lag luam yav tom ntej.
8.Marketing Strategies for Clothing Trade Shows:
Cov tswv yim lag luam rau kev lag luam khaub ncaws yuav tsum muaj kev sib xyaw ua ke ntawm kev siv zog hauv online thiab offline.
a. Hauv online, tuam txhab lag luam yuav tsum tsim lub vev xaib sib koom ua ke uas yog qhov zoo tshaj plaws rau kev tshawb fawb xyaw thiab suav nrog cov ntaub ntawv hais txog hom, cov khoom lag luam, thiab cov xwm txheej yav tom ntej. Tsis tas li ntawd, cov tuam txhab yuav tsum siv social media los txhawb lawv lub xub ntiag ntawm kev lag luam thiab koom nrog cov neeg muaj peev xwm. Qhov no tuaj yeem suav nrog tsim tus hashtag rau qhov kev tshwm sim thiab txhawb cov neeg tuaj koom qhia cov duab ntawm cov khoom lag luam.
b. Offline, tuam txhab uas muag yuav tsum tsim qhov muag-catching qhia uas paub tseeb tias yuav nyiam los ntawm passersby. Qhov no tuaj yeem suav nrog kev siv cov xim ci, cov duab zoo nkauj, thiab cov ntsiab lus sib tham xws li cov khoom lag luam demos lossis games. Tsis tas li ntawd, cov tuam txhab lag luam yuav tsum ua kom lawv cov neeg ua haujlwm paub txog cov khoom lag luam thiab cov khoom lag luam thiab tuaj yeem teb cov lus nug uas cov neeg siv khoom muaj peev xwm muaj. Thaum kawg, tuam txhab lag luam yuav tsum faib cov ntaub ntawv tshaj tawm xws li cov ntawv tshaj tawm lossis daim npav lag luam txhawm rau txhawm rau txhawm rau paub txog hom npe.
Post lub sij hawm: Nov-24-2023
